Corporate identity is more important than ever with technology revolutionising at a faster pace than ever before.
Standing out from the competition is paramount, and your corporate branding is how your potential customers will draw their first impressions of your business.
What is corporate branding?
Corporate branding is the promotion and advertising of your business name. Starting with your logo, this should stand out from the crowd. It should be of high quality, to represent that what you offer is of a high standard, a high quality logo will represent brand credibility so that customers believe that they can trust you, you are invested in your business and in it for the long term.
Anywhere you place your logo is corporate branding; your website, social media platforms, external communications such as purchase orders, invoices, letterheads etc. Wherever you use your logo it needs to be of a consistent format. Ensure the font, sizes and colours are consistent throughout all documents representing your business. The colours and font that you choose will define your company’s personality, so keep your audience in mind when designing.
Without a doubt your corporate branding will be judged by potential customers. Your brand should be unique, so it can’t be misinterpreted. If you have a similar logo to someone else for example and they have a bad reputation that will reflect on your business. Your branding should incorporate your missions and values and show off your credibility.
Sage Layout Design
A good Sage design layout should be aesthetically pleasing on the eye. The way the visual elements are compiled plays a huge part in the overall layout.
The structure of all your correspondence should also be consistent. For example, if you’re producing a customer invoice make sure your customer statement follows the same type of format and layout so that your client knows the documents correlate. The organisation of text should look neat, tidy and clear, to achieve this, the layout requires balance. When using multiple columns on a page ensure the text in all columns line up evenly, creating an attractively clear document.
It can be difficult to achieve a good quality and consistent design layout using the Sage Report Designer tool for layout or report design if you are not familiar with the software or new to designing these documents. Sage Accounts Solutions can help you with this. We offer both Sage Report Designer Training for layouts and reports along with a Sage Layout Design Service and Sage Report Design Service.
Get in touch at firstname.lastname@example.org or by calling 01473 530235.
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